“We developed the main concept of the brand and included multiple new details. We elaborated some constructions but we kept the clear silhouette and the femininity. For the main line of the season we used poplin, satenised cotton, and silk while we kept the palette moderate and accentuated with mustard. At this stage we were still ‘feeling the grounds’, but we promptly began to realise that very soon we would be known and chosen for our ‘specialty’- the dress.”